Axis Bank Launched Primus: An Ultra-Luxury Credit Card for India's Elite

Exclusive Invitations for the Ultra-Wealthy

Axis Bank and Visa have joined forces to introduce Primus, an ultra-luxury credit card that caters to India's elite. This exclusive card is offered by invitation only to select ultra-high net worth customers of Axis Bank.

Meticulously Crafted for Distinct Tastes

Primus is meticulously designed to align with the refined tastes and aspirations of India's wealthy individuals. The card offers an array of premium benefits and privileges tailored to their luxurious lifestyles.

Exceptional Rewards and Privileges

Primus cardholders can enjoy unparalleled rewards and privileges, such as airport lounge access, dining experiences at Michelin-starred restaurants, and exclusive travel packages. The card also offers a generous rewards program that enables users to accumulate points redeemable for a range of premium products and services.

Partnership with Visa for Global Recognition

The partnership with Visa ensures that Primus cardholders have seamless access to Visa's global network of acceptance and exclusive privileges. This collaboration allows cardholders to enjoy the same premium experiences and benefits worldwide.

Exclusive Concierge Services

Primus cardholders have access to a dedicated concierge service that provides personalized assistance 24/7. From trip planning to restaurant reservations, the concierge team is available to cater to every whim and need.

Limited Availability and High Aspiration

With its ultra-premium positioning and exclusive availability, Primus is undoubtedly an aspirational product for India's wealthy elite. The card represents a symbol of status, exclusivity, and access to the finest experiences life has to offer.