A Historic Commitment To Sustainability

Accor Signs Network-Wide Sustainable Tourism Pledge in China: A Landmark for Hospitality

A Historic Commitment to Sustainability

Accor, the leading international hotel operator in China, has made history by becoming the first company in the industry to sign a network-wide sustainable tourism pledge with the China Tourism Association (CTA).

Key Provisions of the Pledge

• Reduce carbon emissions by 50% by 2030.
• Reduce water consumption by 20% by 2025.
• Increase the use of renewable energy sources.
• Promote sustainable tourism practices among guests and employees.

Benefits for Accor and the Industry

This pledge not only benefits Accor but also sets a new standard for the hospitality industry in China. By committing to sustainable practices, Accor can:

• Reduce operating costs: Energy-efficient practices and water conservation measures can significantly lower utility bills.
• Enhance brand reputation: Consumers increasingly value companies that prioritize sustainability.
• Attract eco-conscious travelers: Sustainability-minded guests are likely to choose hotels with a strong environmental track record.

Accor's leadership in sustainable tourism is a positive step for the industry and demonstrates the growing importance of environmental responsibility in the hospitality sector.

Conclusion

Accor's network-wide sustainable tourism pledge is a significant milestone for the hospitality industry in China. It sets a new standard for environmental responsibility and provides a roadmap for other companies to follow. As consumers become increasingly aware of the environmental impact of their choices, Accor is well-positioned to capitalize on this trend and maintain its position as a leader in the Chinese market.